When a client sees signage from the street or walks into your lobby you want the application of the principles of Environment Branding to result in a bold and varied impact which is visually consistent the company brand. This impact is being lost in the new world of coworking communities. WeWork and Regus, etc. make bold brand statements in their built-environments, but what about the loss of brand value for EY or other companies that choose to use these coworking spaces? It would be an interesting study.